A Long Way from Babel
The moving picture has an enormous power to communicate beyond the mere word, spoken or written. The versatility of the power to combine motion, image, sound, and music has long since exceeded the vision of the Lumière Brothers. One of the most ballyhooed - and profitable - shifts in internet technology was the debut of YouTube and its countless imitators. These services make the sharing of short videos quick and easy for the tech savvy and novice alike.
The following video, available on YouTube, demonstrates that ably: it is a promotional video for the Bibliotheek Amsterdam, the modern public library in the heart of Holland’s greatest city. While the voice-over is entirely in Dutch, the graphic design and editorial choices made by the director makes it easy for any non-speaker to follow - film transcending language. I knew and understood what the video presented without understanding any of the narration. It is a triumph of design.
The video makes clear that the Bibliotheek Amsterdam is a forward-thinking library, ready to use the tools of the 21st century to provide better service to their users. It demonstrates the online tools provided by the library and its slick, modernist website - which is, incidentally, available in both Dutch and English.
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